We’re here to positively impact the world.
We do it by creating Carefrontational Changemakers™: leaders and teams who talk about the hard stuff, then execute.
Two businesses. One way of working.
Each brand has its own focus and its own team, and both are built on the same promise: talk about the hard stuff, then execute.
Business Action
- Business Operating Systems, including EOS
- Leadership coaching
Sherwood Foundry
- Fractional Integrators and Fractional Executives
- Peer groups
- Integrator training
Our three uniques
Carefrontational
We care too much about you, your people and the result to let you off the hook. We ask the questions others avoid, surface the elephants and keep digging until we get to the issue underneath the issue.
Framework, not formula
We bring proven frameworks, real stories and decades of lived experience, then adapt what we use to fit your business, your people and the challenge in front of you.
Build Changemakers
We build capability, not dependency. We help your people grow the confidence, judgement and skills to solve problems, lead change and keep the business moving forward, so working with us is always a choice.
If you don’t see value, you don’t pay.
Good businesses. Good humans. Hungry to grow.
We do our best work with people who are ready to be challenged and ready to act.
They have something worth building
Established, privately owned businesses with 20+ people that genuinely want to grow or scale.
They’re led by people who care
A founder, owner or senior leader who cares about the business, the people and the impact they create.
They’re ready for change
Open-minded, self-aware, hungry to learn, prepared to be challenged and willing to do things differently.
They’ll actually do the work
They take responsibility, invest time, money and energy, trust the process, follow through and let go when they need to.
How we show up
Be Boldly Exceptional
High standards for ourselves, our businesses and the people we work with. Exceptional doesn’t mean perfect. It means refusing to settle for ordinary.
Be Your Word
We do what we say we’ll do, make decisions we can stand behind and choose what’s right over what’s simply easiest.
Be Humbly Confident
Experience without ego, confidence without arrogance and strong opinions with an open mind. We challenge because we care.
Work Hard, Play Hard!
Great work and great fun can coexist. Life’s too short to spend it building something you don’t enjoy.
A movement of a million+ changemakers.
Start the conversation with the business that fits where you are.